Social Justice and Social Listening Will Top 2021 PR Trends
What are the biggest marketing and public relations trends in 2021? A recent article in Forbes weighs in and runs...
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Among the Dead, a Revelation: Why Business Executives Need to Tell Their Story
In The Sixth Sense a young boy named Cole Sear delivers these chilling words: “I see dead people.” That line came to...
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Pastor Derrick DeWitt, Maryland Baptists Aged Home Case Study
Challenge In July 2020, Pastor Derrick DeWitt, head of First Mount Calvary Baptist Church in Sandtown-Winchester, wanted publicity around his...
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KETTLER Case Study
Challenge Six months after taking over management of the Pavilion Apartments in Newark, N.J., KETTLER faced an uprising. A group...
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Restaurant Association of Maryland Case Study
Challenge In 2019, the Restaurant Association of Maryland fought legislation requiring business across Maryland to pay a $15 minimum wage....
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Gemcraft Homes Case Study
Challenge Gemcraft Homes had a fight on its hands in 2018 as officials in Harford County, Md., allegedly blocked the...
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Coca-Cola Consolidated Case Study
Challenge In 2017, Coca-Cola Consolidated hired Atkinson to help develop grassroots marketing programs and connections in Baltimore and Washington. The...
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Lorien Health Services Case Study
Challenge For 40 years, Lorien Health Services, a family-owned nursing home and assisted living company with more than 2,000 employees...
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Howard Bank Case Study
Challenge Howard Bank contacted Atkinson in 2015 to build the reputations of its CEO, Mary Ann Scully, and the bank....
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Honeywell Case Study
Challenge On April 19, 2007, the City of Baltimore’s health department abruptly closed a popular park in South Baltimore where...
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