Challenge In 2019, the Restaurant Association of Maryland fought legislation requiring business across Maryland to pay a $15 minimum wage. The association contacted Atkinson requesting media strategy and media relations support to help it explain why such a drastic increase would not only impact the bottom lines of restaurants but hurt tipped workers. In 2020, […]
Challenge Gemcraft Homes had a fight on its hands in 2018 as officials in Harford County, Md., allegedly blocked the construction and sale of roughly 50 private townhouses to prospective purchasers because they were Muslim. The county claimed the builder lacked proper water and sewer permits and needed new permits before building could commence. Gemcraft […]
Challenge In 2017, Coca-Cola Consolidated hired Atkinson to help develop grassroots marketing programs and connections in Baltimore and Washington. The largest bottler of Coca-Cola products in the country, Consolidated had just completed the acquisition of Maryland bottling and canning facilities and wanted to make an impact. Solution Coca-Cola identified a neighborhood in Baltimore near its […]
Challenge For 40 years, Lorien Health Services, a family-owned nursing home and assisted living company with more than 2,000 employees in the Baltimore area, marketed its business by word of mouth. In 2017, executives believed it was time for a change and they wanted more exposure. What they didn’t fully realize was the quality of […]
Challenge Howard Bank contacted Atkinson in 2015 to build the reputations of its CEO, Mary Ann Scully, and the bank. From the outset we believed the bank had a number of stories that weren’t being told, especially one regarding its CEO who had built a bank from scratch and was taking market share from the […]
Challenge On April 19, 2007, the City of Baltimore’s health department abruptly closed a popular park in South Baltimore where local city teams, high schools and neighborhood children played. The city found arsenic contamination and blamed our client, Honeywell. Honeywell took responsibility for the cleanup because its predecessor company next to the park produced chemicals […]