Develop and implement communication strategies

Storytelling that connects.

Our strategic communications services encompass all forms of communication within an organization, including, internal and external communications, thought leadership, marketing content, social media, and more.

We help companies develop and implement communication strategies that engage a wide range of stakeholders, including employees, customers, investors, partners, and the general public.

Our strategic communications services are a long-term investment. Our clients believe in the value of building and sustaining a company narrative that drives success and builds brand equity and reputation.

Our strategic communications services include:

  • Content strategy
  • Content marketing campaigns
  • Awards & writing
  • Key markets, strategies & timelines
  • Thought leadership & executive positioning
  • Social media content
  • Short, medium and long-form business writing e.g. blogs, newsletters, fact sheets, white papers, website copy, biographies, speech writing, etc.
  • Email marketing
  • Internal & stakeholder communications
  • Analytics & metrics
  • Monthly & annual reports
  • Grassroots & public affairs
  • Strategic partnerships
  • Events & logistics
  • Ad buys & media placements

Case Studies

STRATEGIC COMMUNICATIONS, GRASSROOTS, MEDIA RELATIONS, CONTENT, FOOD & BEVERAGE

Coca-Cola Consolidated hired Atkinson to help develop grassroots marketing programs and connections in Baltimore and Washington. The largest bottler of Coca-Cola products in the country, Consolidated had just completed the acquisition of Maryland bottling and canning facilities…

Challenge

Coca-Cola Consolidated hired Atkinson to help develop grassroots marketing programs and connections in Baltimore and Washington. The largest bottler of Coca-Cola products in the country, Consolidated had just completed the acquisition of Maryland bottling and canning facilities and wanted to make an impact.

Solution

Coca-Cola Consolidated identified a neighborhood in Baltimore near its plant on the east side of the city called Bocek Park. In 2018, Consolidated and Atkinson launched the “Bocek Park Refresh” campaign with Atkinson providing marketing strategy, connections to key partners, and logistics. With Atkinson’s guidance Consolidated’s efforts and presence in Bocek Park not only created a beautiful community, but a buzz in Baltimore City, drawing the attention of the mayor and key councilmembers. In February 2019, the city of Baltimore announced the groundbreaking of Bocek Park’s new field house, a three-phase project that will provide resources for the community, including a computer lab for local students.

Results

The year-long Bocek Park project turned a spotlight on a neighborhood that needed help and it allowed Consolidated to reach its ‘Five Pillar’ outreach goals: community improvement, homelessness, hunger, anti-violence and youth development. The park restoration serves as a template for Consolidated as it launches similar initiatives in other cities. Since 2017, Atkinson has helped Consolidated execute almost 40 activations with more than 5,000 attendees and 15 key elected officials engaged in Greater Baltimore-Washington area, including Mayor Jack Young, Mayor Gavin Buckley, Mayor Catherine Pugh, Delegate Talmadge Branch, Majority Whip in the House of Delegates, Baltimore City Public School Superintendent, Sonja Santelises and District 13 Councilwoman, Shannon Sneed. Our long-term partnerships with organizations like Banner Neighborhoods as well as our expertise in media relations helped boost Consolidated’s reputation in the Baltimore.

STRATEGIC COMMUNICATIONS, GRASSROOTS, MEDIA RELATIONS, MEDIA TRAINING, CONTENT, HEALTHCARE

For more than five years, Akrete led public relations efforts for Wright Heerema Architects (WHA), a national, Chicago-based award-winning architecture and interior design firm specializing in office buildings and workplaces of all types.

Challenge

Solution

Results